Case Study - Tata AIA Insurance
The Summary - We have created a multiple webinar platform that captures user registrations, sends reminders and streams webinars region wise. Speakers can join in using Zoom, Microsoft Teams or any tool of their choice
The Case - Tata AIA Insurance is India’s premium insurance provider. It wanted to leverage on the current lockdown in creating informative webinars for prospect insurance agents to join Tata AIA.
How we did it - We created a exclusive website with client’s branding. Here we added fields like Region, that contained all states of India, in order for interested participants to highlight which part of the country they belonged to. Along with this, we also captured email ID and Mobile Number of the participants. Validation of Mobile number was done before form submission itself. On submission a confirmation “Thank you” mail was sent to all the users. Reminders could also be sent confirming link and timing.
On the day of the event, we create a custom streaming link well ahead of the webinar, and add it to the regions where the webinar is to be viewed. Users who have registered for these regions are sent reminder emails/SMS using our templates with a few clicks.
In the meantime our client servicing team prepares the speakers using Zoom or MS Teams, checks the layout, adds the creatives on OBS. On go live, the team manages a smooth transition and provides real time analytics.