Buying an event app is not enough. Event Apps require a good content and engagement strategy
Event apps are meant to improve communication among attendees, declutter an organiser’s desk and improve the feedback loop on factors that are interesting your audience. But all this depends on one hard fact – Attendees should be using your app in the first place.
What will incentivise my attendees to use the Event App?
There is one simple answer – Fresh and relevant content.
Unless content is not constantly updated, attendees will find less incentive to keep accessing the app. Imagine a news website. How often do you refresh it in a day?
You will only keep going back to it if there is some exciting ongoing incident.
Here are some ways by which Procialize manages to keep its’ clients’ attendees engaged
1. Auto posts on Event Feed
An organiser finds it difficult to keep adding fresh content on the event app. A lot is going on but rarely does one find time to update the same religiously. For this purpose, Procialize has created a Smart Auto-Post feature (which can be turned on or off) that can be used to auto generate the posts.
Posts containing the following info gets automatically be pushed on the event feed.
a. Speaker Profile: A post containing the speaker image with pre-loaded text such as “John Doe, Founder and Chairman, ABC Incorporated shall be addressing <topic name> live on<event date> at <event time>
b. Agenda: A post containing Session name, description (if any), date, start and end time, and speakers if linked to the same, can automatically be posted on the app
c. How to’ guide: A tutorial on any feature of the app gets posted on the Event Feed. This helps educating the user about the app, as well as creates relevant engaging content